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Seamless Showcase

Showcasing Sogeti's
UX Expertise Through Touch Interaction

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Company
Sogeti

Role
UX-Design

Location
NS Headquarters Utrecht, The Netherlands

Year
2023

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Methods

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Rapid Prototyping
User Interviews
Usability Testing
Parallel Prototyping

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Tools

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Surface Laptop Studio 2
Microsoft Powerpoint
Whiteboard
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Animate On Scroll.

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1. Context

Sogeti wanted to showcase its UX expertise interactively at the UX Enterprise Fair, held in the iconic NS Conference Hall in Utrecht, surrounded by trains.

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2. The challenge 

The goal was to create an interactive experience with the WOW factor that visitors at the UX Enterprise Fair could “play” with during their limited time between talks. It had to be simple, fast, and visually appealing to leave a lasting impression.

Animate On Scroll.

Animate On Scroll.

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3. The Solution

I designed a touch-interactive app for the Surface Laptop Studio in presenter mode to showcase Sogeti’s UX projects. Want to know how? Scroll down to discover!

4. Try my first Video Mock-Up

My first video mock-up! Watch the Surface Laptop Studio in laptop, stage,
and presenter mode, showcasing the app in action.

5. The Process

Discovery Phase 1: The categories

Robert de Jongste and I brainstormed how to deliver the WOW factor at the UX Enterprise Fair. Initially, we separated UX Research and UX Design, but after much debate, we decided to combine them and add UI Design as a third pillar. This structure gave the clarity and impact we were aiming for.

Discovery Phase 2: The Structure

After finalizing the labels and pillars, we brainstormed a presentation structure that would allow visitors to quickly and clearly see how Sogeti applies its expertise. After many iterations, we landed on:

1. Context and Challenge – Introducing the client and their needs.
   
2. Solution – Highlighting our approach and execution.
   
3. Impact – Showcasing the solution’s effect on the end user.
   

Design & Development: Designing the app

After sketching ideas, I knew I wanted a single home screen where visitors could immediately see that it was all about Sogeti and feel intrigued to click on something.

When a user clicked on a tile, the app would zoom in on a specific case, offering an immersive experience, before seamlessly returning to the home screen.

To maintain balance, I skipped one case and used a tile specifically for Sogeti’s expertise. The labels, highlighted in red, ensured clarity without overshadowing the design. Integrating the QR code into the expertise tile was another challenge—it needed to be functional yet unobtrusive.

After many iterations, I achieved a design that balanced functionality, flow, and engagement.

Testing & Refinement: Testing it with colleagues

The first screen for the cases served as both the thumbnail and the starting point when zoomed in, providing context about the client. During the design process, I experimented with different placements for the labels, ensuring they didn’t block the beautiful client photos. I tested a blue blob, a solid white rectangle, and several other layouts. Ultimately, I chose a semi-transparent white blob, which elegantly showcased the labels and text without overshadowing the photo. The accompanying photo highlights these iterations, with changes marked in red.

See here the final result of the labels, the first screen, and the last screen, where the impact on the end-user of the UX case is clearly showcased.

It's showcase time!

The UX Enterprise Fair 2023, held on November 24th at the NS headquarters, was the perfect opportunity to showcase Sogeti’s UX expertise. I approached Microsoft to borrow three Surface Laptop Studio devices for the event, and they generously agreed. The stand attracted a lot of attention, with many visitors interacting with the app and engaging in meaningful conversations about Sogeti’s work. The interactive setup was a real highlight of the event.

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Outcome & Learnings

Results
This project brought significant visibility to Sogeti as the gold sponsor of the UX Enterprise Fair 2023 at the NS headquarters. The app and booth received positive feedback, and shortly after, Sogeti was approached to develop a dashboard for another client.
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Lessons Learned
I discovered the importance of making the most of available resources. Due to time constraints, the app was built in PowerPoint instead of Figma. This taught me to prioritize and make clear design decisions. Including everything was not possible, so I focused on fewer cases to create a stronger impact. If I were to do this again, I would create the app in Figma for greater flexibility and dedicate more time to refining the case content.

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